Hi, I'm Shrunali đź‘‹
Machine Learning Engineer with expertise in, AI-driven Analytics, and Data-Driven Decision Making across Robotics, E-commerce, and Social Media.
SS

About

Hi, I'm Shrunali Salian, a machine learning engineer passionate about transforming raw data into meaningful insights and intelligent systems. With a strong foundation in data science, artificial intelligence, and deep learning, I have applied my expertise across healthcare, robotics, e-commerce, social media analytics, and autonomous systems. I have worked on end-to-end machine learning pipelines, statistical modeling, A/B testing, time series forecasting, and deep learning model optimization using technologies like SQL, Python, TensorFlow, PyTorch, and Apache Spark.

Skills

SQL
Python
R
Machine Learning
A/B Testing
Product Analytics
Data Visualization
Predictive Modeling
Experimentation
Marketplace Analytics
E-commerce Optimization
Deep Learning
Tableau
Apache Spark
My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.

Fine-Tuning BERT for Multi-Label Text Classification

Fine-Tuning BERT for Multi-Label Text Classification

This project explores fine-tuning BERT, a transformer-based state-of-the-art NLP model, for multi-label text classification. Unlike traditional classification tasks where each input belongs to a single category, multi-label classification assigns multiple independent labels to a single input. Using the Jigsaw Toxic Comment dataset, this project builds a content moderation model capable of detecting toxic, offensive, and harmful content—a crucial application for social media monitoring, AI-powered moderation, and online safety.

Python
BERT
Hugging Face Transformers
PyTorch
GPU Acceleration
NLP
Multi-Label Classification
Binary Cross-Entropy Loss
Text Processing
Machine Learning
Goodreads Book Analysis (SQL)

Goodreads Book Analysis (SQL)

How do personal book ratings compare to Goodreads’ global scores? Are certain genres consistently overrated or underrated? This project leverages SQL to analyze reading habits, book ratings, and genre trends using a structured SQLite database. It showcases advanced SQL skills, including data querying, aggregation, joins, and trend analysis, key competencies for data analytics roles at Meta, TikTok, and top tech companies.

SQL
SQLite
Python
Pandas
Data Aggregation
Trend Analysis
Data Query Optimization
Joins & Subqueries
Data Analytics
Visualization
TikTok E-commerce Influencer Insights

TikTok E-commerce Influencer Insights

Why do some influencers go viral while others struggle? How do engagement patterns impact TikTok's e-commerce ecosystem? This project deciphers the mechanics of TikTok’s growth and marketplace efficiency, using SQL, data visualization, and machine learning to uncover insights on influencer impact, user behavior, and e-commerce optimization. It explores user growth dynamics, A/B testing for engagement, and sales conversion insights, providing actionable strategies for brands and marketers.

Python
SQL
Pandas
NumPy
Scikit-Learn
Matplotlib
Seaborn
A/B Testing
Machine Learning
Data Visualization
E-commerce Analytics
Instagram Anomaly Detection & Growth Forecasting

Instagram Anomaly Detection & Growth Forecasting

In the ever-evolving world of social media, influence is currency. This project leverages SQL, data science, and machine learning to analyze Instagram influencer behavior, detect anomalies (e.g., fake engagement, bot activity), and forecast influencer growth trends. These insights are critical for e-commerce brands, advertisers, and social media platforms like Meta (Instagram & Facebook) to differentiate genuine engagement from manipulation and make data-driven marketing decisions.

Python
SQL
Pandas
NumPy
Scikit-Learn
Matplotlib
Seaborn
Time-Series Forecasting
Anomaly Detection
Machine Learning
Data Visualization
Streaming Wars: Analyzing OTT Market Trends & Viewer Sentiment

Streaming Wars: Analyzing OTT Market Trends & Viewer Sentiment

The streaming industry is experiencing fierce competition among platforms like Netflix, Amazon Prime, Disney+, HBO Max, Apple TV+, and Paramount+. This project provides an in-depth market analysis by exploring content availability, exclusivity, and genre trends, comparing IMDb ratings and platform-specific audience engagement, and analyzing viewer sentiment using Hugging Face’s RoBERTa model. Additionally, it investigates how streaming platforms position themselves in the market through sentiment-driven insights.

Python
Hugging Face Transformers
RoBERTa
Pandas
NumPy
Seaborn
Matplotlib
Sentiment Analysis
Data Visualization
Market Analysis
Building a Movie Recommendation System

Building a Movie Recommendation System

With the rise of OTT streaming platforms, users face content overload and struggle to decide what to watch next. This project tackles the problem by analyzing content from major streaming services and building a personalized movie recommendation system. The study includes trend analysis, content-based filtering, and exploratory data analysis across platforms like Netflix, Amazon Prime Video, Disney+, HBO Max, Apple TV+, Paramount+, and Hulu.

Python
Pandas
NumPy
Seaborn
Matplotlib
Scikit-Learn
Data Analysis
Machine Learning
Content-Based Filtering
Recommendation Systems
Decoding Viewer Engagement: Unveiling the Emotions Behind Content Consumption

Decoding Viewer Engagement: Unveiling the Emotions Behind Content Consumption

This project explores human emotion classification using deep learning to analyze facial expressions while consuming content. By detecting emotions, streaming platforms like YouTube, Netflix, and Prime Video can predict engagement levels and optimize content recommendations. The study implements custom deep learning models for image classification, YOLOv8 for emotion detection, and a comparison of multiple CNN architectures.

Python
PyTorch
YOLOv8
OpenCV
TensorFlow
CNNs
Jupyter Notebook
Deep Learning
Facial Expression Recognition
Computer Vision
GPT for Harry Potter: Generating Magic with Transformers

GPT for Harry Potter: Generating Magic with Transformers

This project explores AI-driven text generation using transformer models to create new Harry Potter-style stories. By leveraging GPT-style architectures, it demonstrates language modeling, text generation, and fine-tuning techniques to mimic J.K. Rowling’s writing style. Key aspects include character-level and word-level embeddings, transformer-based architectures, and sequence generation. This project showcases expertise in natural language processing, deep learning, and AI-driven creativity.

Python
NumPy
Matplotlib
Jupyter Notebook
Neural Networks
Deep Learning
Backpropagation
Activation Functions
Gradient Descent
MNIST Dataset
Machine Learning
Building a Neural Network from Scratch for MNIST Classification

Building a Neural Network from Scratch for MNIST Classification

This project implements a fully connected neural network from scratch using NumPy to classify handwritten digits from the MNIST dataset, without relying on deep learning frameworks like TensorFlow or PyTorch. It covers key neural network fundamentals such as forward propagation, backpropagation, activation functions (ReLU, Softmax), loss functions (Cross-Entropy), and weight initialization techniques.

Python
NumPy
Matplotlib
Jupyter Notebook
Neural Networks
Deep Learning
Backpropagation
MNIST
Machine Learning
Spotify Data Visualization

Spotify Data Visualization

This project explores Spotify’s extensive music dataset to analyze trends in track popularity, song features, and user preferences over time. It applies trend analysis, feature correlations, and time-series modeling to uncover key insights, including the impact of COVID on music trends, genre popularity shifts, and relationships between song characteristics. Using R, ggplot2, and statistical analysis, this project showcases expertise in data visualization, correlation analysis, and time-series forecasting.

R
Python
Pandas
Matplotlib
Seaborn
NumPy
ggplot2
Data Visualization
Time-Series Analysis
Correlation Analysis
Contact

Get in Touch

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